Ecommerce Advertising in the United States
The market most of our spend runs in. Deepest audiences, most expensive fourth quarter, least forgiving attribution.
What’s actually different here
Served, not occupied
Q4 CPM inflation is a plannable event
CPMs climb from late October and don't come back down until January. Brands that treat it as a surprise cut spend at exactly the moment intent is highest. The correct response is to have creative and margin headroom ready in September.
Attribution after iOS
Platform-reported conversions and what lands in your bank account have not agreed for years. We reconcile against actual store revenue weekly rather than arguing with the pixel.
State sales tax changes the margin
Economic nexus rules mean your effective margin varies by where the order ships. It's a rounding error at small scale and a real number at volume.
We don’t have an office in United States. We buy media into it from Canada, and we’d rather say that plainly than list an address we don’t occupy.
What we run in United States
Services
Meta ads
Media buying with the creative attached, run on contribution margin instead of platform ROAS.
Read moreGoogle ads
Search, Shopping and Performance Max run as a demand-capture layer, not a second Meta.
Read moreCreative production
Statics, UGC and video built to a testing structure, not to a mood board.
Read moreEnquiries
Tell us what the account is doing.
info@16255281canadainc.comSend the store URL and roughly what you spend a month. You'll get a straight read on whether we're the right fit — including when we're not.