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Media buying with the creative attached, run on contribution margin instead of platform ROAS.

Most agencies inherit an account, change the campaign structure, and call it a strategy. The account was almost never the problem. The creative was, and the page the creative pointed at was, and nobody wanted to own either of those because they take work.

What we actually run

Concepts before campaigns. We write the angles, produce the statics and video, build the page they land on, then buy the media against it. When a test fails we know whether it was the hook, the offer or the page, because we made all three.

How the account gets structured

Testing budget is set from your target CPA, not from a percentage of spend — if you need a 3× on a $40 CPA, the daily budget that gives a fair read is arithmetic, not opinion. Winners graduate into scaling campaigns on a schedule. Everything else gets cut on schedule too, which is the part most accounts never do.

What we report

Contribution margin after COGS, shipping, fees and returns. Platform ROAS is in the report because you'll ask, but it isn't what any decision is made on. You see the same numbers we do, weekly, in the same sheet.

Who this is for

And who it isn’t

A good fit if

You're doing real volume already and the account has stopped responding to budget
Your creative pipeline is the bottleneck and you know it
You want someone who will tell you the offer is the problem

Not a fit if

You're pre-product-market-fit and hoping ads fix it
You want ROAS reported without margin behind it
You need a monthly deck more than you need the account to work

What’s included

Scope

Account audit across 90 days of spend, creative and margin
Concept and angle development
Static and video creative production
Landing page or advertorial build
Campaign structure, testing and scaling
Weekly reporting on contribution margin

Questions

Answered straight

Do you produce the creative or do we?

We do. Buying media without owning the creative is the reason most retainers stall — you end up waiting on someone else's queue to test an idea that had a two-week shelf life.

What spend level does this make sense at?

It works from roughly $30k a month upward. Below that the testing budget can't produce a statistically fair read quickly enough for the retainer to pay for itself, and we'll say so rather than take the account.

Do you work on a percentage of spend?

No. Percentage of spend pays an agency to spend more, which is a strange incentive to hand someone. Tell us the target and we'll quote a flat retainer against it.

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