Google ads
Search, Shopping and Performance Max run as a demand-capture layer, not a second Meta.
Google is where the demand you created on Meta goes to convert. Run as a separate silo it looks profitable and quietly takes credit for sales that were already coming. Run properly it's the cheapest revenue in the account.
Brand versus non-brand, separated
Brand search gets isolated so it stops flattering the blended number. What's left is the real picture of whether Google is creating demand or harvesting it — and both are fine, as long as you know which one you're paying for.
Shopping and feed work
Most Shopping accounts are limited by the feed, not the bidding. Titles, attributes and product segmentation get fixed before budget goes anywhere near them.
Performance Max, kept honest
PMax with no exclusions and no asset discipline is a black box that eats your brand traffic. We run it with brand excluded and assets segmented, so the reported number is the number.
Who this is for
And who it isn’t
A good fit if
- You have existing demand and Google is under-built
- Shopping is running on an unmaintained feed
- PMax is reporting numbers you don't believe
Not a fit if
- There is no existing search demand for the category yet
- You want Google run in isolation from Meta
What’s included
Scope
- Account and feed audit
- Brand / non-brand separation
- Shopping feed optimisation
- Search and PMax build
- Blended reporting alongside Meta
Questions
Answered straight
Can you run Google without Meta?
Yes, but you'll get a worse result. The two channels lie about each other when they're measured separately, and the corrections only work if the same team sees both.
Do you rebuild or optimise the existing account?
Whichever the audit says. Rebuilding a functioning account to look busy is a way to lose two months of learning.
Related
Usually runs alongside
Enquiries
Tell us what the account is doing.
info@16255281canadainc.comSend the store URL and roughly what you spend a month. You'll get a straight read on whether we're the right fit — including when we're not.