CRO and A/B testing
Page and price testing on a store that already has traffic — run by the people who built the testing app.
Conversion work is where media budget goes furthest, because every point of conversion rate applies to all the traffic you're already paying for. It is also where the most confident nonsense gets sold, because almost nobody runs the test long enough to know.
We built the tool we use
VariantPro is our own Shopify app for split testing prices, discounts and content. We didn't pick it off a list — we shipped it, which means we know exactly what it can and can't prove.
Tests that are allowed to finish
A test that stops the moment it looks good is a coin flip you paid for. Sample size gets set before the test starts, and it gets respected even when the early numbers are exciting.
Price and offer, not just buttons
Button colour is not why people don't buy. Price architecture, bundle structure, shipping thresholds and the first two lines of the product page are where the movement is.
Who this is for
And who it isn’t
A good fit if
- You have enough traffic to test honestly
- You want price and offer tested, not just layout
- Your product page has never been rewritten
Not a fit if
- Traffic is too low to reach significance in a reasonable window
- You want a redesign rather than a test
What’s included
Scope
- Conversion audit of the store
- Test roadmap ranked by expected impact
- Price, discount and content split tests
- Product page and landing page rewrites
- Results reported with sample size, not just lift
Questions
Answered straight
How long does a test take?
As long as the traffic requires. We'll tell you the window before the test starts, and if your traffic can't support the test we'll say so instead of running it anyway.
Do we have to use your app?
No, but it's the one we know best and it's included rather than billed on top.
Related
Usually runs alongside
Enquiries
Tell us what the account is doing.
info@16255281canadainc.comSend the store URL and roughly what you spend a month. You'll get a straight read on whether we're the right fit — including when we're not.